Creating waves since the beginning of time. Reclaiming our place in the sun, the sand and the water.
Bruce's Beach collection, inspired by the historical black beach resort, popular during America's segregated past. Bruce's Beach owned and operated by and for African Americans was a safe haven for black folks looking to enjoy their slice of summer sun. Through racial pressure and eminent domain, the resort and other black property owners were forced to vacate Manhattan Beach California.
The luxury touches and athletic cuts are created locally here in California by experienced craftsmen and innovative thought leaders, manufacturing limited collections each seasons.
We think of every detail and know your phone and personal affects can be hard to keep safe when around water activities so we provide a detachable clear and functional pouch to help protect your valuables from water damage.
Only the finest fabrics sourced by experts, color dyed and mineral washed for uber soft feel and pre-shrunk classic pacific weathered style.
We strive to make meaningful products that speak to the culture and not only exemplifies our lifestyle, but enhances the ability to live it. Reclaiming our place in the sun, the sand and water!